Why packaging is as important as your product?
Your product’s packaging is for the purpose of showing what your brand stands for and why customers decide to choose your product.
Printing design is part of packaging design. Think about Iphone, Tiffany & Co, Dior, Marc Jacobs. The logo and packaging design is deeply rooted in the hearts of their customers. For most people, even if not the fans of the brands, the packaging is more recognizable than the product itself.
Iphone is changing it’s packaging for every new generation. The reason is not only to save cost. Most importantly they are always finding solutions of impressive function and environment-friendly material. But they never get off the track and people never forget the elegant box, classical logo and color.
What is the color of Tiffany & Co.? Pantone1837 Tiffany blue. It’s not commercially available. The color is trademarked together with the white satin ribbon tight on the packaging. Obviously it already become the most popular and recognizable packaging all over the world.
White background, textured paper, satin ribbon and black classical logo, Dior is the best interpretation of simple but elegant. She is irresistibly attractive like a queen.
excellent packaging design doesn’t mean the more expensive and complex, the more valuable it looks like. On the contrary, most of the famous brands have very simple design to show their nobility. But it’s not that easy. An outstanding designer is so detail oriented. They find the way and try many times to adjust and finalize the fonts, color, size, paper and accessories. By the way, they also need a reliable and well communicated packaging supplier to help with this great packaging design.
A few years ago, I have the honor to get the authorization of a packaging order for Marc Jacobs. It’s really amazing when I saw the packaging products finished. It’s all in my memory and the packaging design received all kinds of awards in the world. Marc Jacobs is really a Genius Designer. He used black and white to creat a series of great products and packaging.
Packaging is a perfect communicate tool because it tells people why your product and brand are unique. Great Packaging adds value to your products and brand. Bad packaging destroys everything even though your product is good. How to create and design packaging that makes and Impact?
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